What if you can't afford to Fail Fast?
Fail Fast is the principle that if you want to succeed at something, you'd better fail as early and often as possible so you can iterate on your ideas quickly. It's a slogan imparted to budding entrepreneurs as the only way to succeed . There are plenty of sharp-looking entrepreneurship books bound to rot on a corporate welcome desk that expound this singular principle . And it's mostly useless. It's fair-weather advice a few steps above "pull yourself up by your bootstraps" and a notch below "just be yourself." "Are you being YOURSELF?" Give credit where credit yada yada In the right context, failing fast is good advice. The concept has origins in system design, and if you're writing code at Google it's the right way to build. I have a job selling software, and in that world it makes sense too; you don't want to waste time on a prospect who's not going to buy. What these situations have in common, aside from the obvious